Storytelling in Social Media
- SHAELYNN MEYER
- Mar 7, 2023
- 2 min read
Storytelling in social media fashion refers to using different social media platforms to tell stories. Some examples of platforms are Facebook, TikTok, Snapchat, Twitter and Instagram. The stories can be either personal or business-related, but are typically a visual representation of the brand. Storytelling is an essential tool for brands to connect with their audiences. Through the sharing of personal stories that can be relatable or emotional, brands can build relationships and engage with their followers in a deeper way. To add, video content is popular to showcase different things about the brand which is prominent in fashion. People love to see the behind-the-scenes of a brand which can be used to the companies advantage to promote products.
The first example of a brand that uses storytelling fashion in social media is the Everlane. They use their Instagram account to tell the story of their brand. In addition, they are able to display their products in a visually engaging way. They share their values and mission with their customers, making them become more loyal. A social media reel posted shows a woman in nature doing different things while wearing an item of clothing from their utility collection. The post is titled "Taking the Work Out Of Workwear" which showcases practical work pieces. The post is relatable and visually appearing which makes it a strong example of digital storytelling.
Another popular brand that is known for storytelling through social media is Nike. The brand uses short video clips stitched together to promote different campaigns. This definitely works for the brand and a common example is an athletes story or sport. This can make one more connected if they are an active person. Also, most videos have voiceovers that reinforce the connection between the brand and target audience. A recent post from the brand is the story of Smriti Mandhana, an athlete, who briefly speaks about where she's from. This empathic video promotes the brand and connects with others on a deeper level.
Last, the clothing brand Reformation uses their Instagram to tell the story of their sustainable and eco-friendly brand in a visually engaging way. By sharing their design process as well as photos of real customers, the brand is both informative and appealing. A sense of community is created when mentioning their commitment to ethical production. They use this to create a unique brand identity that sets them apart from others. The brand also features relatable content as shown in a post about packing for a vacation. This reel highlights overpacking and relatability which creates a connection with the viewers.
Links:
Comments